That was Pioneer Denim’s tribute to the Godfather of Denim

That was Pioneer Denim’s tribute to the Godfather of Denim Pioneer Denim f/w 2027/2028 Amsterdam saw many commemorative events  dedicated to Adriano Goldschmied within the last few days. Among others, a special occasion saw the launch of the f/w 2027/2028 Pioneer Denim fabric collection “Storm of Love,” interpreted by an exceptional personality who recently left […]

Pioneer Denim pays homage to Adriano Goldschmied in Amsterdam

Pioneer Denim pays homage to Adriano Goldschmied in Amsterdam From left: Adriano Goldschmied and Christian Reca Pioneer Denim will host a series of initiatives that will bring it in the limelight of the international denim scene, in Amsterdam from 13 to 17 April, 2026. For the occasion, it will also pay its homage to its most appreciated consultant […]

Why Denim For The Planet is Ecoalf’s most sustainable jeans

Why Denim for The Planet is Ecoalf’s most sustainable jeans Ecoalf Denim for the Planet Approximately 4.5 billion pairs of jeans are sold worldwide each year, according to Maersk Sustainability Insights.  Producing them requires intensive water and chemical processes because they use virgin cotton, dyes, and harmful finishing.  Furthermore, making a single pair of denim […]

The World Wide Web remembers Adriano Goldschmied

The World Wide Web remembers Adriano Goldschmied Adriano Goldschmied (f4th from left) at AMFI event in Amsterdam After the sad announcement of Adriano Goldschmied’s passing away on Sunday, April 5, the World Wide Web was literally flooded with messages and images of insiders spaying their tribute to this globally recognised personality. Below you can find […]

Denim Deal is landing in The UK

Denim Deal is landing in The UK Nicolas Prophte Denim Deal, the Dutch project that aims to sensitize the global denim industry operate according to a circular mentality will arrive in The UK. On March 25, they will hold Denim Deal Days at LaundRE, the London circular denim finishing hub that refinishing new, unsold and […]

Marithé & François Girbaud, the accidental trendsetters

Marithé & François Girbaud, the accidental trendsetters Marithé+François Girbaud (Ph. Karl Lagerfeld) She wanted to become an actress. He planned to be a rock star. Instead they became a renowned, though very unconventional, fashion couple working with some of the most prestigious jeans brands. They continue to look at the overall fashion, sportswear and jeanswear […]

Denim Première Vision debuts a Japan edition within Tranoï Tokyo

Denim Première Vision debuts a Japan edition within Tranoï Tokyo Tokyo urban landscape (ph. Freepik) As already announced in this website, Denim Première Vision, the global denim trade show organized by Premiere Vision, will hold the first edition of Denim Première Vision in Tokyo, to be held on September 9 and 10, 2026, at the […]

G-Star: Disrupting denim and recreating the raw

G-Star: Disrupting denim and recreating the raw G-Star’s new creative directors Lisi Herrebrugh and Rushemy Botter disclosed the first steps of their redesign of G-Star’s future. G-Star, the Dutch jeans brand founded in 1989, is now facing its next phase guided by newly appointed Lisi Herrebrugh and Rushemy Botter. The new creative directors for Raw […]