Pitti Immagine Uomo, the leading international menswear trade show, has announced the key highlights of its upcoming edition, taking place in Florence at the Fortezza da Basso from June 16 to 19, 2026.
The event’s theme will be “The Pool,” featuring a themed installation in the central courtyard curated by Philéo Landowski and designed by Pascal Hachem.
Taking center stage will be over 720 brands, 44% of which are international, hailing from more than 30 countries, with a strong presence of brands from Asia—including Korea, Japan, and China—as well as Northern Europe, Spain and France.
The lineup will range from classic to avant-garde brands, from Italian tailoring to non-European style trends. Among the high-profile international collaborations will be prestigious names such as guest designers Simone Rocha and DSM Kei Ninomiya, special guest Jiyong Kim, the Special Project Sunflower, and others. Among the main new features will be the latest edition of I Go Out, and a new focus on niche perfumery with Hi Beauty.
The event kicks off against a geopolitical backdrop shaken by major tensions and faces a macroeconomic scenario with uncertain contours, while remaining a highly appreciated format on a global scale.
“We have a rich history, tradition, and expertise behind us, but we also have the tools to tackle the new challenges that lie ahead,” said Antonio De Matteis, president, Pitti Immagine.
“Energy, courage, and a transformative vision have always characterized our work. These are the elements that have allowed us to redefine the very concept of a trade show at every decisive juncture, transforming Pitti Uomo into an event that is not only commercial but also a cultural promoter—a place for dialogue that generates new ideas, trends, and connections, and is a leader on the international stage,” he added.
“Navigating the future: this is the message and the goal with which we are building the next cycle of fashion trade shows,” added Ivano Cauli, newly elected CEO of Pitti Immagine.
“At a historic moment defined by complex geopolitical shifts and a constantly evolving global landscape, the physical trade show in Florence stands as the most vital compass for facilitating and guiding the interaction between supply and demand. We open our doors to the community of buyers and press from around the world and curate an immersive journey into innovation for them,” he continued.
For this edition, Pitti Uomo will launch Hyperscout, a new AI-powered matchmaking service that revolutionizes the way brands and buyers connect, making business connections more targeted and relevant.
Developed in partnership with Hyperscout, a Dutch company specializing in artificial intelligence for the fashion wholesale sector, the system analyzes data and interactions generated during recent editions of the trade show to build accurate profiles of retailers and brands.
Thanks to high-performance AI models, the platform suggests strategic matches, creating a network of profiled contacts based on the brands’ actual DNA. In June, the advanced Hyperscout pilot project will be available for a preview to a select group of 200 exhibitors, who will be able to test features such as AI Matchmaking, Competitor Discovery, and the exploration of new markets.
The I Go Out section will undergo a radical transformation. The result will be Outopia, a visionary experience—at the Sala della Ronda—that explores the fusion of performance, fashion, and nature.
The new concept aims to demonstrate that technical functionality and aesthetic beauty are no longer at odds. This industry showcase will present a vision of established brands and a selection of emerging outdoor brands that combine technical excellence with sophisticated design. Exhibitors will include Amundsen, Crispi, Demon, Equipment De Vie, Halo, Keen, Monofoo, Nat’s, Nomaka, Norda, One Node, Outrails, Scandinavian Edition, and Snow Peak, among others.
The Superstyling section will focus on a series of brands featuring new silhouettes and gender-neutral cuts. Among the brands featured will be American Vintage, Armor Lux, Bl’ker Vintage, Caleb Paris, Coopettebros, D.A.T.E., Final Draft, Gallia Knit Project, Goldwin, Harris Wharf London, Id.eight, Iron And Resin, Manifattura Ceccarelli, Mos Mosh Gallery, Nanamica, Regal, RScarti-Lab, Shoto, and Woc.
Highlights of this edition include many new offerings from the WP Lavori in Corso brands. Baracuta confirms its collaboration with Filson. Blundstone presents a new summer collection featuring sandals, clogs, and mules. Barbour focuses on the world of tartan and expands its range of accessories for men and women. Filson launches the Rugged Utility Outdoor line, outerwear designed with lightness in mind. Universal Overall will debut “Made in U.S.”, a special workwear capsule collection.
Ellesse, the iconic brand that has been dressing athletes since 1959, will present the SS27 collection “Icone in Rinascita.” Here, Italian tailoring meets the rhythm of sport through timeless silhouettes, colors, and codes.
Sundek is participating for the first time after its recent acquisition by BasicNet. The brand, founded in 1958 in California, shows its Goldenwave label, while marking a return to its roots, inspired by surfing and Californian visual and cultural elements. The Original line will also be presented, featuring the Rainbow boardshorts, along with a collaboration with Japanese illustrator Kentaro Yoshida.
Dickies, under the umbrella of its new owner, Bluestar Alliance, makes its debut at Pitti Uomo by presenting a major collaboration between the brand and an iconic streetwear label.
Sebago will celebrate its 80th anniversary on Wednesday, June 17, with a special event at the Società Canottieri.