Milan, 21 October 2026
Marta and Glenda—two girls, two sisters, two creative minds, and daughters of the great personality who shaped the history of denim—Adriano Goldschmied.
They have just founded Gold Girls Co., their own fashion consultancy studio and creative hub, revamping brands like Daily Blue but also willing to set their own vision of denim’s future.
“People might think that our father left us some crazy inheritance, or some crazy money, but we’re betting all on ourselves. All he left is this trademark, this legacy of people, and this community that really rallied around us. So, it feels almost spiritual right now, this mission,” they say.
Alive ’n’ Kiki has met them during the last Kingpins Amsterdam. They debuted their first project as a collaboration with chemical specialist Officina 39–Renegade Renaissance.
Tell us about the projects you are working at.
Marta & Glenda: I would say that it was a change of life that has thrown us in the middle of a new story. And we hit the ground running. We are very grateful, well, obviously to our dad, but we feel very supported by the whole dynamic industry. All this is also nice because it explains, how much our dad meant for so many people, how much he was able to help people every time he could.
Marta: He was very clear, and very transparent, but that also gave a meaning to our childhood. Let’s say that he was a bit absent. He gave so much to everyone and maybe a little neglected the closest ones. But it’s nice to know him in this way, differently, since we were thrown in the middle of it.
Glenda: We were saying this is the most time we’ve spent with dad in our lives. You understand the man he was, not only as a dad, but really. And it’s been really nice.
Let’s speak about Renegade Renaissance. When did you start it?
M&G: Since May 2025. During the last edition of Kingpins in April, we obviously got in touch with many people. Then Andrea Venier [editor’s note: Officina39’s general manager] invited us to visit his company in Biella, and, almost at the end of the day, he told us he really liked our energy, and maybe we could do something together. In June we basically came back and started thinking about concepts.
The “drift” he gave us was to think about unconventional materials; the more unconventional the better, and then to develop a garment to present here. Something that breaks. And we created Renegade Renaissance, two creations that tell a lot about our two different personalities…
And working with Officina, Andrea, and the whole team was really nice. He really gave us a push, a push to be more creative, to think outside the box, and to go a little crazier. It was a wonderful collaboration. A great occasion to learn from each other.
You have always been involved in your father’s work, even if from far away sometimes, but you somehow breathed everything he did. You, Glenda, collaborated with him on different projetcs. Furthermore, you, Marta, had launched your own brand, Made Gold.
Marta: Yes. That’s true. Its name was Made Gold, and I launched it in 2014 in LA. Now we are Gold Girls Co., so it’s all gold…
Will Gold Girls help you relaunch also brands that are in the family’s portfolio?
Glenda: Yes, exactly. In our family there is Daily Blue. It resembles us both and, in particular, me. It is a bit like a woman’s brand. It is like a five-pocket jean…and expresses my desire to dress up again. Since I want to look nice, I want some jeans that don’t make me look frumpy, but we don’t want to make a heritage brand—Levi’s does that already, and we can go to the Rose Bowl market and get a heritage jean there. We like the idea to recreate a story that reminds of Bianca Jagger, revamping a bit that sexiness of the ’70s…
Marta is much more streetwear, more luxury, more Chrome Hearts style, super expensive, super luxury, unconventional, out of the box, and crazy. We will find an idea to show her personality, too. But first we want to revamp Daily Blue.
When are we going to see it around?
M&G: We are now in the talks for a launch and looking for ideas. The launch could eventually happen here at Kingpins. We’re going to be working with Demco, a great garment manufacturer in Tunisia; we have already visited them in September and it was great… It’s something we learned from our father. When there is a good idea, hop and go.
So some steps are already set…
M&G: People might think that our father left us some crazy inheritance, or some crazy money, but we’re betting all on ourselves. All he left is this trademark, this legacy of people, and this community that really rallied around us. So, it feels almost spiritual right now, this mission.
And we think Andrea saw that. He totally saw that, with us, before maybe we even kind of noticed it. But he had already seen this energy.
Tell us more about Daily Blue.
M&G: Obviously, it’s a little bit of a secret. In the sense that we’re just letting it live in the world, and we’re going to tell the story of the comeback. Maybe by creating an avatar, by launching a website, promoting it with some unconventional marketing initiative—and that’s the personality of the brand…
We might be launching it by the beginning of 2027 and then at next Kingpins, but we won’t follow traditional steps. We are a little bit against the rules.
What else will Gold Girls Co. do?
M&G: As we also have this project—Renegade Renaissance—we might start a collaboration with the Pistoletto Foundation. It is a super exciting project, as we might be working with students—which is a dream for us. Consider what energy that would be…even if we know we never did anything like that before.
Along with that, Gold Girls is also going to be like a sort of consulting studio for brands, but that will be mainly design and mainly in denim, obviously. But then, we could also produce other lines, for instance, t-shirts and knitwear, too.
But what we like is that our studio will work with your identity and our background. What’s important is that we don’t try and recreate anything that our dad was trying to do. It’s like forging our own path, as we obviously have our own style.
By entering in any industry it is to figure out what makes you special and what you can do that nobody else can do.
By Maria Cristina Pavarini