Within next Pitti Immagine Uomo—the 111th edition, to be held in Florence from January 12 to 15, 2027—Dunhill will be the Guest Designer.

The British luxury menswear house, led by creative director Simon Holloway since 2023, will host a presentation in Florence on Thursday, January 14.

“Florence has long held a special place in the British imagination, dating back to the days of the Grand Tour, when young British artists and aristocrats traveled throughout Italy,” says Simon Holloway, Creative Director at Dunhill.

“In search of knowledge and inspiration, the centuries-old bond and shared sensibility between British visitors and the city of Florence resonate deeply within the universe created by Alfred Dunhill,” Holloway added.

“Since Pitti Uomo plays a unique role in the men’s fashion landscape, it is a great honor to be invited here. Bringing our vision of avant-garde classicism to Florence, within an event that has played such an important role in celebrating the art of menswear, is particularly meaningful to us,” continued the creative director.

“Some fashion houses embark on a new direction without making explicit changes,” says Francesca Tacconi, special events manager, Pitti Immagine.

“Drawing on a vision that is both intimate and consistent with the Dunhill ethos, creative director Simon Holloway reimagines the wardrobe of the modern gentleman by exploring the contrast between sophistication and relaxed elegance. His reinterpretation of British tailoring is rooted in the brand’s rich heritage, in the excellence of its materials, in British and Italian artisanal savoir-faire, with a distinctly British sense of refinement and individuality, yet without fear of challenging the rules,” explains Tacconi, noting how the latest Pitti Uomo campaign showcases the impeccable suit worn with nonchalance and a punk ironic touch.

“Meticulous in its choice of aesthetic references and subtle in its allusions, Holloway continues his stylistic exploration season after season, giving shape to a casual yet refined elegance designed to accompany life to the fullest. To this talent—capable of redefining the canons of classic style—Pitti Immagine extends the invitation reserved for the most prominent names in global fashion,” concluded Tacconi.

Dunhill was founded in London in 1893, born from its founder’s vision to combine functionality and beauty. Starting with Motorities for a new generation of drivers, the brand has gradually expanded to include men’s apparel, leather goods, and luxury accessories.

“It must be useful. It must be reliable. It must be beautiful. It must stand the test of time. It must be the best in its category,” states the brand’s philosophy.

Today, Dunhill is a benchmark for British menswear drawing on its rich heritage, and offers clothing, leather goods, and luxury items for men with a distinct personality, emphasizing artisanal expertise, understated innovation, and materials of the highest quality, with the blazer at the heart of its universe.