Giorgio Armani and Kith have presented “Dreams of the Dune,” the third chapter of their collaboration with a runway show held at sunset on 9 October in the Agafay Desert, south of Marrakech.
The new collection based upon a dialogue between Giorgio Armani’s sartorial world and Kith’s contemporary approach to men’s wardrobe follows after the first two chapters bringing together both brands’ design identities through construction, proportion and material.
Giorgio Armani’s deconstructed tailoring and precise approach to volume are reimagined through the Kith lens, creating a complete wardrobe across ready-to-wear, accessories and footwear.
The new collection draws on the stillness and sun bleached tones of the desert, a setting that shapes its visual identity and chromatic architecture. Black and deep blue gradually transition through dark brown, burnt earth and leather tones before giving way to sand, greige, grey and icy white. This progression from darkness to light is reflected in the fabrics, layering and silhouettes.
Ronnie Fieg, founder, founder CEO and creative director, Kith explored Giorgio Armani’s design vocabulary with a vision for a collection that would reflect the house’s distinctive codes while creating a wardrobe attuned to the desert’s palette and textures.
In dialogue with Giorgio Armani, Fieg identified a selection of silhouettes that embodied this sensibility, revisiting their construction, proportions and fabrications through a shared perspective. Paired with newly developed menswear pieces, these styles bring sartorial precision and contemporary functionality together within a unified collection that expresses both brands’ design identities.
Accessories play an integral role in the construction of the wardrobe, translating the collection’s material research into leather goods, travel pieces, small accessories and eyewear. Noble materials, artisanal workmanship and a desert palette create continuity across the entire collection.
A series of collaborations between Giorgio Armani and Kith give full expression to their shared vision through footwear and headwear capsules developed with Asics for sneakers, with Diemme for boots, and with ’47 headwear. Each a longstanding Kith collaborator, the three brands enter their first partnerships with Giorgio Armani, bringing further dimension to the collection’s wardrobe.
Photographed by Casper Kofi in Marrakech, a campaign promoting the project will extend the collection’s visual narrative through a cinematic lens and will be unveiled on 13 October 2026.