High-Everyday Couture, an Italian women’s clothing brand founded in 2007 and part of Interfashion, is undergoing a significant evolution.
Behind it there is is a high-end design, production and distribution company from Rimini, in Italy, whose origins date back to 1992. Known for having produced iconic brands such as Marithè+François Girbaud, GGigli and I’m Isola Marras, it was acquired by Strava Srl in March 2023.
At present the company focuses on the High–Everyday Couture brand only, managing the whole process from creativity and production to worldwide distribution.
The brand embodies a distinctive and timeless aesthetic, focusing on garments characterized by cutting-edge design and masterful craftsmanship thanks to high-quality materials and attention to detail.
Each High collection is conceived by a creative collective of designers who develop silhouettes through three-dimensional pattern construction—where every detail of the interior, back, and side profiles of each item is just as important as the front—hence the brand’s “Everyday Couture” definition.
Each season, High presents an eclectic mix of reinvented classics, cutting-edge designs, and iconic pieces tailored to the needs of contemporary women, offering meticulously crafted, and versatile garments suitable for every occasion and moment in their lives.
In particular, the brand has created a new capsule collection for f/w 2026 made with Candiani Denim, a high-quality Made in Italy fabric producer.
They have just disclosed the project at Clan Upstairs, a Milanese concept store focused on intercepting emerging market trends.
The collection features seven styles inspired by authentic workwear, reinterpreted with patchwork elements and contrast stitching, for pieces with a bold yet refined character—all crafted from Candiani Regenagri, denim made with fully traceable certified cotton grown in EU, Spain, using regenerative farming methods.
Comprising two jackets, five pairs of jeans, and a wool crew-neck sweater, the capsule collection features a sophisticated and contemporary look, utilizing treatments and techniques that harmonize materials, textures, and surfaces, resulting in a consistent and authentic distressed effect.
Within the collection, the jacket and one pair of pants are available in both the patchwork version and the variant featuring embroidery and contrasting stitching, while the other styles each explore only one of the two aesthetic directions, creating a denim wardrobe where utility, craftsmanship, and aesthetic innovation coexist in an evolved vision with a strong identity.
The capsule ia available at Clan Upstairs, via e-commerce and in select international stores at retail prices ranging from €375 to €495 for jeans and from €625 to €695 for jackets.