Riccardo Bilancioni is the new CEO of Marzotto Wool Manufacturing, the wool division of the historic Italian textile holding Gruppo Marzotto.

Having held top management positions at major companies, including Brioni and Coltorti, he succeeds Giorgio Todesco.

Among the first projects launched under his leadership is a new proprietary digital portal for Fratelli Tallia di Delfino, one of the group’s wool companies.

The platform, created for the wool fabric manufacturer from Biellea, is a virtual atelier where users can browse more than 1,200 fabrics, simplifying and speeding up the workflow of brands and professionals, from fabric selection to the creation of a wide range of products. It is designed not only for tailored garments but also for dresses, trousers, jackets, and coats.

Users can also order fabric samples starting at just 10 centimeters, for prototyping and development, up to the quantities needed for production.

The portal is also the first step in a digital journey that Bilancioni might further expand. The proprietary platform could grow over time and include other divisions of Marzotto Wool Manufacturing, each serving its own customers according to segment, positioning, and specific characteristics.