Botter, the avant-garde fashion label founded by Rushemy Botter and Lisi Herrebrugh, is ready for its next new step. The brand, known for its approach mixing tailoring, Caribbean influences and environmental commitment will be at next Denim Premiere Vision launching “Denim. Recast.”
The designers duo brand had won the Première Vision Grand Jury Prize in 2018 at the Hyères Festival when the jury was chaired by Haider Ackermann. They appreciated their unique approach based upon questioning familiar materials, systems and archetypes, and transforming them through experimentation.
For this project, denim is the next territory for their exploration. Together with Denim Première Vision and a selected group of industry partners, Botter will open up its creative process, from intuition and material research first, moving then to experimentation, transformation and final realization.
Rather than presenting innovation as a finished result, the project reveals what normally remains unseen like, for instance, references, raw materials, first trials, failed tests, unexpected discoveries, technological experiments, washes, constructions and prototypes.
Each partner will be an active participant in this process. The selected companies will share their knowledge of fibers, fabrics, machinery, chemistry, finishing, washing and garment construction and will start a conversation with Botter’s creative language, allowing ideas to evolve through making.
The result will not be a collection of finished denim products, but a living record of experimentation. Visitors will encounter what the designers and the companies have created along with how it came into being.
The dedicated show space will expose the anatomy of a creative process by presenting references with materials, first experiments and final solutions. Tests, prototypes, treatments and transformations will reveal how an initial idea moves through different hands, technologies and areas of expertise before becoming something new.
The space is intentionally alive and unfinished. It resembles in part an atelier, in part a material library, and in part a laboratory. Visitors will be able to walk through the different steps of the process between trials and errors, participating in the conversations, experiments and decisions behind each development.