Custo Barcelona is hitting is 45th anniversary and presented Unexpected, its new s/s 2027 collection focused on experimentation and the discovery of new emotions.
Since 1981, Custo Barcelona has been translating color, innovation and research into a recognizable and constantly evolving direction.
The brand is known for its iconic T-shirts featuring bold graphics of imaginary characters—ranging from stylized depictions of trendy girls to fictional characters with the faces of technologically advanced animals, often created using AI.
Over the years, the brand’s DNA has evolved toward a more contemporary exploration of materials, through new textures and silhouettes that define new codes and dimensions.
“For Unexpected, I created a collection alive with contrasts and fusions. Here, the natural meets the technological, the fluid blends with the structured, the soft with the graphic, and light with intensity,” says Custodio Dalmau, co-founder and creative director of the brand.
“My new collection plays with sophisticated pastel colors like pink, soft yellow, and aqua green, along with shades of white. I chose to use fabrics from all over the world, but particularly from Italy. For this season I selected elaborate materials such as brocades with lurex, velvety devoré silk jersey, and a unique 3-D material with a holographic effect. Then we produce the collection in Portugal,” he explains.
Several new silhouettes round out the collection, alongside oversized pants in refined fabrics and tops with innovative construction. The volumes shift between fluidity and structure, while luminous, iridescent, and textured surfaces capture the light and amplify movement. Each garment is designed to transform with movement, revealing new proportions, textures, and dimensions.
“At the heart of everything I create lies a single idea: emotion. Fashion isn’t a necessity, but rather a source of attraction, curiosity, and desire. Our closets are already filled with countless garments. What we’re looking for now are pieces to be experienced even before they’re worn—designed to evoke a reaction and leave a lasting impression,” Dalmau continues.
Custo Barcelona has been pursuing its creative journey for 45 years, capturing the attention of a global audience through worldwide online distribution, with the US as its primary market, followed by Europe.