A retrospective photo exhibition, a movie whose soundtrack is an unedited music piece by Alicia Keys, and a flagship are celebrating a decade-long love story between Moncler and New York City.
From September 9 to 13, Moncler will host “New York in Moncler–A Retrospective of Pioneering New York Moments,” an open-air exhibition on display at Grand Central Terminal’s Vanderbilt Hall and across NYC, declaring the long love story between the luxury sportswear brand and the city since 2010.
Revealed through one of the largest open-air public exhibitions the city has ever seen, “New York in Moncler,” the exhibit will present large-scale photographs that showcase remarkable experiences born from more than twenty years of close collaboration and cultural exchange.
Unfolding in a city-wide takeover, the images on display show how the brand has evolved and the creative language that defines Moncler today—balancing between alpine-inspired design, not only celebrated as technical mountain apparel but also as a global metropolitan symbol of style, protection, and human connection. Closing the exhibit are recent images of celebrities dressed in Moncler, like acclaimed actors and New Yorkers Sarah Jessica Parker and Penn Badgley along with director Spike Lee, super model Vittoria Ceretti.
These landmark memories are further celebrated in a film they released yesterday, on September 3, that brings to life the secret love story between Moncler and New York over time, including shows and campaigns, and the connections between the city, its people, and Moncler as a visual expression of this bond.
An iconic New Yorker and a close friend of the brand—Alicia Keys—passionately narrates the story of a relationship that continues to evolve over a new music piece not yet released by the singer.
Just a few steps from Grand Central Terminal, Moncler will also unveil its largest-ever global flagship, Moncler Fifth Avenue. The new location represents the latest in a series of highs, the ultimate expression of the love between the city and the brand, and a brick-and-mortar embodiment of its connection with the city.