Prada S.p.A. continues its growth in sales, despite the difficult times. The Italian group that owns the Prada, Miu Miu and Versace brands has presented the latest economic results from the first semester 2026.
It has registered net revenues of €3,048 million, up 16% year-on-year, +5% organic (excluding results from Versace), with a +7% growth in the second quarter, despite this, profits lost 15% from €386 million of 2025 to the €327 million reached in 2026.
Its retail sales were €2,633 million, up 12% year-on-year, +3% organic. In the second quarter they reached a +5% organic growth, despite greater impact of the Middle East conflict.
Prada registered a significant growth with retail sales raising +3% year-on-year and accelerated to +6%, driven by like-for-like, full price sales.
Miu Miu registered a +3% growth at retail sales, with the second quarter in line with the first one, notwithstanding a more pronounced exposure to Middle East.
All regions registered improvement quarte on quarter except Middle East, with notable strength in Americas, Japan and APAC.
Among best performing markets there were the Americas, up 37% when compared with previous year, +17% organic, with the second quarter accelerating, as both Prada and Miu Miu continued to benefit from strengthened organisations and investments. Along with them, the Asia Pacific area continued to grow, up 15%, +6% organic, with Prada making further progress in second part of the semester. In this same region Miu Miu registered a robust growth.
Versace progressed in line with expectations, contributing to the semester with net revenues of €305 million.
EBIT remained steady with the corresponding period of 2025 (when it registered +22,5%), with EBIT Adjusted of €530 million, corresponding to an EBIT Adj. Margin of 17.4%, including Versace.
“In a geopolitical and macroeconomic scenario that remained turbulent, we continued to execute with rigor. Our commitment to the highest standards of product excellence, nurturing craftsmanship and creativity as non-negotiable pillars, allowed us to reach 22 quarters of uninterrupted organic growth,” commented Patrizio Bertelli, chairman and executive director, Prada Group.
“The environment is likely to remain volatile; we must stay nimble, innovate continuously taking advantage of the strength of our manufacturing know-how, and continue to balance short-term discipline with long-term vision,” he continued.
“We close the first six months of the year with solid results, accelerating in the second quarter on a positive first quarter. At Prada, we will continue to work relentlessly across product, retail and communication to drive the brand towards its full potential. At Miu Miu, the foundations built during the years sustained relevance and desirability against a still challenging comparison base. The arrival of Pieter Mulier at Versace marks the beginning of the brand’s new creative journey,” added Andrea Guerra, Group CEO.
“Our strategy is clear, our backbone is strong and, while the environment remains disrupted, we are confident in the strength of our brands and their long-term potential. We will remain disciplined and agile and pursue ti ambition of delivering above-market growth for the group,” he added.
The group has also continued to make tangible progress across its key sustainability priorities. During this period they operated a transition plan towards lower-impact raw materials and constant product innovation. Chemical management also advanced further, alongside efforts to decarbonise the supply chain in collaboration with industry peers.
The group also reaffirmed its commitment through the Sea Beyond project, a Prada-Unesco partnership meant to educate the younger generations becoming conscious about preserving the ocean and its health, and the Forestami initiative, by engaging to plant over three million trees in Milan and surroundings by 2030.