LuisaViaRoma, the Florence luxury fashion destination and a global e-commerce platform, has recently announced the beginning of a new industrial, corporate and strategic phase.
The new plan–approved by the Court of Florence–has seen the acquisition of the entity by LVR S.r.l. through the creation of Ato S.p.a. lead by a new operating company backed by Italian capital and bringing together entrepreneurs and members of some of the country’s leading industrial families including Paolo Corinaldesi, former CEO of Filson and Woolrich (when it belonged to WP Lavori in Corso), the Marzotto family, entrepreneur Gian Luca Sghedoni (CEO of Litokol), Ettore Riello (general manager of Riello), and Luca Poggi, founding partner of Poggi & Associati.
The new structure combines private capital, managerial expertise and entrepreneurial culture to support the relaunch of LuisaViaRoma through a long-term project designed to preserve and enhance the recognised Italian player founded in Florence in 1929.
The transaction begins with the execution of a lease agreement for the business unit, enabling LVR S.r.l. to assume immediate operational management of the business and ensure continuity. This phase is the first step in a process that, once the required judicial and authorisation procedures have been completed, provides for the subsequent definitive acquisition of the business unit.
Paolo Corinaldesi takes on the role of executive chairman, while Tommaso Maria Andorlini continues as CEO.
The new phase represents a clear corporate, asset and economic break from the previous structure. The project goes beyond the relaunch of a historic retailer. Its aim is to build a platform capable of integrating curation, content, technology and physical experience—replacing volume with selection and simple distribution with a distinctive point of view.
“We do not want to rebuild what LuisaViaRoma was, but to unlock what it can become,” says Corinaldesi.
“We have brought together Italian industrial capital, expertise and a long-term perspective around a unique asset. Our aim is to build a solid, independent and international company capable not only of distributing products, but of offering selection, culture and direction,” he added.
“The transaction is based on a clear industrial rationale: LuisaViaRoma has an internationally recognised brand, a global customer base and distinctive capabilities in digital and product curation. The new shareholder base provides capital, governance and a long-term horizon—the essential foundations for rebuilding value sustainably.”
E-commerce will remain the company’s operational core, progressively evolving into an editorial and cultural platform. Central to the project will be the development of the technology infrastructure and digital model, gradually transforming the business from a transactional catalogue into a personalised digital platform.
Product selections, content, merchandising and discovery journeys will become increasingly relevant to each customer’s history and preferences, with the aim of increasing engagement, conversion, loyalty and the long-term value of the relationship.
The brand selection will be more tightly curated, with renewed attention to research, emerging talent and projects with a strong identity, as well as deeper integration between product, editorial content, data and technology. The Via Roma store in Florence will become the physical expression of this transformation: not merely a retail destination, but a space for encounters, events, culture and community.
“We do not simply intend to return to the market, but to return with a point of view,” says Andorlini. “Our operational priority will be to fully restore trust with brands, suppliers and customers, maintaining rigorous discipline while also introducing a strong element of innovation,” he continues.
“Technology and data will be central to understanding the customer better and offering a more personal, relevant and engaging experience. We want to build a model in which product, content and relationships converge in a single journey of discovery, improving both the quality of the experience and business performance,” Andorlini added.
According to local press, a first meeting between the new pool of owners and the local unions will happen on 5 August. The offer includes the acquisition of most of LuisaViaRoma’s assets, including its online operations and brick-and-mortar stores, as well as the 181 employees (plus nearly 200 more involved in logistics), inventory, technology, and brands—but not the New York store, which has closed.
The transaction represents the final step in a long corporate restructuring process. A year ago, LuisaViaRoma had announced a cost-cutting plan, which had led to the closure of its Milan offices. In August, it had requested protective measures from the court and the Chamber of Commerce with the aim of ensuring business continuity, while at the same time seeking to restructure its debt.
In December 2025, following the exit of the private equity fund Style Capital—led by Roberta Benaglia and the majority shareholder—the company entrusted the business to CEO and shareholder Tommaso Maria Andorlini, who has now announced he will retain his position as CEO and will resume investing in the new company.