Marco Lucietti, a long-time insider of the denim and textile industry, has just joined C&S Jeans as a member of the board of directors.
Lucietti will be working side by side with Federico Corneli, CEO and owner of C&S Jeans, and founder of the top-notch Haikure jeans brand, and will support the company in its global growth.
The company is known as one of the most expert Made in Italy manufacturers of premium quality, high-end and designer jeans brands. It is recognized for its strong focus on style, design, craftsmanship, and ability in tailored denim production, from the heart of Italy, in the province of Perugia.
“Marco Lucietti’s arrival in our company is an important step because it helps us bring greater organizational stability and support our long-term development. We want the experience of our brands and our service expertise to reinforce one another, giving rise to products that are relevant, scalable, and capable of retaining their value over time,” commented Corneli.
“Our ambition is to build an ecosystem capable of bringing together manufacturing, research, product culture, and responsibility,” he added.
“I am proud of covering this new position at C&S Jeans. This new responsibility gives me the opportunity to contribute by focusing on the intangible drivers of value and how they translate into long-term, sustainable growth. My work will include supporting and developing the managerial approach, the governance processes, and helping ensure that responsibility remains embedded in strategic decision-making. I will also continue working to enhance the company’s reputation and support compliance with evolving sustainability standards,” commented Lucietti.
Lucietti’s arrival at C&S Jeans has also a key role in terms of supporting in a structured manner the company’s recent robust growth in terms of revenues and margins as it has registered a rapid growth in the last four year reaching about €46 million yearly turnover in 2025—both as a key player as third party jeans manufacturer, and owner of the top qualiy brands Haikure, SIviglia, PDF (by Domenico Formichetti) and The Latest.
Among other roles that Lucietti will further lead there are the company’s transformation toward becoming more financially structured and further enhancing its position in reaching an overall compliance with the soon-to-become-effective EPR and EU Green Deal regulations.
Lucietti’s experiences include a long time spent collaborating for Isko and Sanko Holding Group. Among his most recent responsibilities, he had been director of strategic projects at Sanko Holding Isko Division and head of global marketing and communication at Re&Up Recycling Technologies.
Among his other current positions, he will continue to collaborate as senior advisor at Sanko Textile offering his support and expertise for specific projects, and will be working as adjunct professor of Governance and Sustainability for Fashion at Università La Sapienza, in Rome.
“I also want to express my deepest gratitude to the Isko and Re&Up family for the many years of shared achievements, trust, and collaboration. Isko and Sanko Holding will always hold a special place in my heart, and I look forward to continuing to support the company on key strategic projects,” Lucietti added.