New alliances are changing the trade show scene. The Fashion Division of GL Events, the global show organization that owns many events, including Premiere Vision, has signed an agreement with Cosmetic Valley, one of the world ’s leading networks in the fragrance and cosmetics industry sector. The two players are uniting their expertise through a strategic partnership to strengthen cooperation between fashion and beauty, and support the international reach of French know-how. This partnership aims to build new bridges between fashion and beauty.

At a time when technological advancements, sustainability imperatives, industrial mutations, and evolving consumer habits are reshaping models of creation, production, and consumption, the fashion and beauty sectors share many challenges and opportunities.

While fashion and beauty have always been linked, in the current climate, both industries are looking to exploring new collaborations and incorporating ever more innovation. Indeed, as fashion brands increasingly venture into the worlds of beauty and wellness, players in the cosmetics industry are finding new avenues for growth in fashion.

By signing this partnership, the Fashion Division of GL events and Cosmetic Valley intend to foster exchanges between their respective ecosystems, and contribute to developing bridges between creation, industry, innovation, and entrepreneurship.

Starting in September, the agreement will find a concrete application at next edition of Première Vision Paris taking place from September 1st to 3rd, at Paris Nord Villepinte. As an extension of the past two editions of the beauty showcases already featured in its inspiration forums, Première Vision Paris will host a first selection of “made in France” creative beauty companies within a Cosmetic Village.

“Fashion companies are evolving in a deeply changing environment that leads them to rethink their growth models and identify new avenues for development,” said Florence Rousson, President of the Executive Board of Première Vision and General Manager of the Fashion Division of GL events.

“Through this partnership with Cosmetic Valley, we assert our commitment to supporting the stakeholders in our industries by creating favorable conditions for new collaborations. This partnership aims to build new bridges between fashion and beauty,” she added.

«With a value chain that is unique in the world, the French fragrance and cosmetics industry is today a model of success based on innovation, scientific excellence, and industrial performance. Through Cosmetic Valley, we are committed to pooling our resources and forging the partnerships that will shape the competitiveness of tomorrow,” affirmed Christophe Masson, General Manager of Cosmetic Valley.

As the cosmetic industry counts more than 6,300 companies, 226,000 jobs, and €71 billion in revenue, Cosmetic Valley helps promote French excellence on the global stage. France thus remains the world’s leading exporter of perfumes and cosmetics, with €22.4 billion in exports in 2025.