Uniqlo, the brand and retail chain with over 2,500 stores that is part of the Japanese giant Fast Retailing, is launching Everyday Re.Imagined today—a new clothing collection created in collaboration with students from the Fashion Design program at Central Saint Martins (CSM), University of the Arts London, the internationally renowned art and fashion academy.
For this project, CSM students designed ten original garments by repurposing materials sourced from Uniqlo items returned by customers. The garments go on sale today, Thursday, June 25, at the Re.Uniqlo Studios in 15 Uniqlo stores across Europe. In Italy, for example, the collection will be available at the Re.Uniqlo Studio in the Via del Corso store in Rome.
Created in collaboration with emerging talents enrolled in the Fashion Design program at Central Saint Martins, the ten designs reinterpret the Uniqlo LifeWear collection—the brand’s line designed for everyday life—through upcycling and repair.
The AlRism T-shirts have been reimagined, the pants deconstructed, and the cotton fabrics reworked. However, each garment retains the character of the original design.
Central Saint Martins is renowned for its ability to train fashion designers and creative minds, propelling them into the future. Through its work with students, Uniqlo gains new perspectives on circular design, learning directly from the voices of contemporary creatives.
“The collaboration with Central Saint Martins and its designers has been a source of inspiration and energy. This project demonstrates that innovation in fashion doesn’t always stem from something new, but from a new way of looking at what already exists,” commented Maria Samoto le Dous, head of sustainability at Uniqlo Europe.
“The most exciting ideas in the fashion world often arise from observing something familiar, but from a completely different perspective. Through this collaboration, our students have transformed everyday garments into original creations, meticulously crafted and full of potential. This demonstrates how creativity and experimentation can breathe new life into existing materials, prompting us to rethink the value and potential of the clothes we wear every day,” added Sarah Gresty, head of the BA Fashion Design program at Central Saint Martins—University of the Arts London.