Blauer, the Italian-American sportswear brand part of Enzo Fusco’s FGF Industry creative stable of brands, continues to evolve. For s/s 2027, it will launch two new contemporary and cool capsules—Blauer H.T., a functional, trendy-meets-hi-tech fashion capsule, and Blauer Glam, a high-end fashion collection.
They disclosed Blauer H.T. yesterday in the company’s showroom. This compact 22-SKU selection, equally aimed at men and women, offers versatile, multipurpose, and minimalistic looks that mix performance with technology and inspiration from outdoor sports and running.
The capsule’s creative director is Giuseppe D’Amore, a founding partner of FGF Industry and an industry expert insider following in his father’s footsteps, a former apparel production manager for Elio Fiorucci.
“We created this highly functional collection that mixes activewear materials and sporty clean design elements with fashion-minded fits and attitudes,” explained D’Amore. “It is functional and multitasking, as it can be worn from work to travel and leisure. Every item is curated with technical details like essential thermosealings and accessories, light-reflecting minimal logo applications, sleek and precise construction, and next-generation, ultra-light, breathable, and highly technical materials,” he added, underscoring how the principle of “form follows function” guides every design choice.
Offering technical ultralight windbreakers, technical jersey polos, and sweatshirts, its color palette plays with urban black, white, and navy, enhanced with dynamic accents like burgundy and poppy red, perfect for every hour of the day—from morning to evening.
Also, the capsule’s logo reflects its modern DNA, whose essential lettering is juxtaposed on a series of parallel vertical lines blending together to create a discreet graphic accent on every garment.
The collection will be initially sold through 350 selected high-end stores globally at slightly higher prices than Blauer, though between €120 and €190.
Enzo Fusco is also betting on another important project—Blauer Glam. This new women’s fashion brand will debut during the next September edition of Milan Fashion Week and will offer stylish, fashion-minded total looks, though faithful to the brand’s DNA.
“It will be a fashion collection offering coordinated looks made up of a total of about 20 pieces,” explained Enzo Fusco.
“It will be sold through about 200 top fashion stores globally at retail prices around €400 maximum, while offering retailers the opportunity to earn 3-3.5 margins from it,” he pointed out, underscoring an aspect he always considers important—a highly profitable price-quality ratio.
“By taking all the right steps, including betting on adequate prices, we are registering very good results, as we will close 2026 registering €96 million in revenues (including both apparel and footwear),” he said while he remembers how foreign markets are becoming increasingly important, including Japan, where they have started a partnership with Itochu Group, and Korea. Furthermore, they expect to register an over €100 million turnover by the end of 2027.