Simonetta Group, an Italian company specializing in kidswear, has entered into a partnership with Numero 8 for the development, production, and distribution of the Sun68 Kids line.

The agreement calls for a multi-year collaboration that will debut with s/s 2027.

The collaboration reflects Simonetta Group’s desire to explore new expressions of contemporary childrenswear, welcoming into its portfolio an Italian brand with a casual, and recognizable aesthetic.

Founded in 2005, Sun68 is a versatile casualwear brand characterized by attention to detail, meticulous material selection, and high-quality garments designed for everyday wear and leisure.

Thanks to the new agreement, Sun68 Kids is embarking on a new phase under the guidance of the Simonetta Group, with the aim of strengthening the brand’s market presence.

The project will support the brand’s evolution through an expansion of the offering toward a total look, the introduction of a girls’ line, and the strengthening of its presence in international markets.

The kids’ collections will embody Sun68’s DNA through a dynamic and contemporary wardrobe for boys and girls aged from 0 to 14, comprising ready-to-wear and accessories, with a focus on comfort, functionality, and color.

“The partnership with Numero 8 represents an exciting project for our group,” said Niccolò Matteo Monicelli, CEO of Simonetta Group.

“Bringing on board a casualwear brand with a strong contemporary spirit allows us to further enrich our childrenswear offering, engaging with new styles and consumer habits, while remaining true to the quality, creativity, and expertise that set the Simonetta Group apart,” he added.

“We are thrilled to launch this collaboration with Simonetta Group, an internationally renowned partner of excellence,” commented Enrico Spinazzè, CEO of Numero 8, the Italina comapny specialised in sportswear, casualwear and jeanswear asit also owns the Cycle brand.

“Sun68 has always expressed an original, authentic style that resonates with people’s everyday lives. We are confident that Simonetta’s expertise and vision will best enhance the evolution of the kids’ line, supporting its growth in the market,” continued Spinazzé.

Simonetta Group will oversee the multichannel distribution of the Sun68 Kids collection and, starting next June, will present it in the showrooms of a select sales network. From late 2026, it will be distributed in the best specialty children’s stores.