Pitti Immagine Bimbo returns to Florence on June 24 and 25, 2026, alongside Pitti Filati. This edition, focused on previews of the Spring/Summer 2027 season, will draw inspiration from The Pitti Pool theme and Splashy, a friendly little bear created by illustrator and graphic designer Amedeo Piccione.
The event returns to the Top Floor of the Central Pavilion following its January 2026 debut and will present a unique mix of 100 brands spanning kidswear and lifestyle, with a high percentage of international exhibitors. The show will feature apparel in fresh technical fabrics, avant-garde beachwear, lightweight clothing, accessories, and innovative items designed to capture the desires of new consumers.
“The junior fashion market is undoubtedly going through a complex phase due to the major transformations affecting consumption, purchasing habits, distribution, and consequently the entire production system,” said Raffaello Napoleone, managing director for International and Institutional Relations, on behalf of Ivano Cauli, Pitti Immagine’s newly named CEO.
“Based on this awareness, our response is to design a trade show grounded in practicality and attentive to industry professionals, with a particular focus on innovative fashion tailored to children in terms of design, sustainable practices, and communication content,” he added.
Thanks to extensive networking efforts, both in Italy and abroad for several seasons now, the trade show is strongly committed into responding to specific requests from brands and buyers.
“The market demands a hands-on approach, and we are transforming these needs into services and business opportunities, which are reflected in the Pitti Bimbo format by enhancing digital contact and networking activities during the fair,” he concludes, emphasizing that the event remains the benchmark for the Italian children’s fashion industry and one of the must-attend events on the international scene.
“We are confident that serving the market will drive a concrete and widespread recovery in the sector,” he added.
Splashy & The Pitti Pool will be the themes transforming the fair into an experiential hub where international kidswear meets the energy of the summer season. Amid immersive installations and networking, the Splashy bear will guide visitors in discovering the new codes of an increasingly vibrant community.
Pitti Bimbo is establishing itself as the premier observatory for the kidswear market and will offer buyers an opportunity to meet with leading children’s fashion brands and top international players.
The show continues an international hosting program financed by the Ministry of Foreign Affairs and International Cooperation and the ICE Agency.Therefore, buyers from Asia, the Middle East, Europe, and the US. will attend the fair. To name a few, there will be Al Garawi (Saudi Arabia), Answer (Poland), August Moon (Israel), Ba-Noon (Saudi Arabia), Big & Belg (Netherlands), Bimbus Exclusive (Poland), Bulli e Pupe (Italy), Cissy Wears (United Kingdom), Cote Collective (China), El Rincon de Maria (United States), Harvey Nichols Doha (Qatar), Harrods (United Kingdom), Kloffies & Koffies (Netherlands), W The Store (Japan), and many others.
Among the brands participating there will be Aigner, Andanines, Angel’s Face, Babywalker, Bimbalò, Blue Seven, Bugatti Junior, Crocs, Eirene, Escada Girls, Flower Mountain for Naturino, Junona, Laranjinha, Little Creative Factory, Livly, Maglificio di Verona, Maria Catalan, Marie Raxevsky, Marlo Kids, Miss Grant, Naturino, Patachou, Petite Amalie, Play Up, Prinsessefin, Roy Rogers, Sarabanda, Silly Silas, Snug, Teva, U.S. Polo Assn., and many others.
A debuting initiative will be The Cabina, an area dedicated to new and interesting “brands to watch”—a selection of the best brands on the market, a result of relentless scouting and international networking conducted by Pitti teams around the world.
The Family Circle, the Hamburg-based platform founded by Nadine Jung that redefines the family event experience, will return. At the Fortezza, this collaboration takes shape as a veritable oasis of lifestyle treasures perfect for adding color to the world of contemporary kidswear. In this area, playful design meets accessories with a contemporary soul.
Among the brands featured will be 2Stories Kids, Bubutejidos, Holzwald, Joni Studio, Papperlapapp, Senger Naturwelt, and The Momence Club, all of which will bring a fresh aesthetic vision to the world of kidswear.
Piazza Pirouette returns to Pitti Bimbo. The exhibition space, the result of the creative curation by Katie Kendrick of Pirouette, is designed to facilitate a seamless encounter between original brands such as Ketjil, Blue Francis, Bundgaard, Rhyme, Etliberi Halcyon Nights, Ole, and Sticky Lemon and top international buyers.
The event will culminate with a Pirouette Runway Show on June 24 at 5 p.m. and another on the morning of June 25, featuring two dynamic fashion shows.
Among this edition’s special anniversaries will be Miniconf’s, which will celebrate the 15th anniversary of the iDO brand with a project centered on creativity and back-to-school themes, and Sticky Lemon!, which will celebrate its 10th anniversary.
Another notewworthy projects is Shop Survivor—a major initiative dedicated to the growth of Italian retail, conceived by Massimiliano Alvisi. Inside the Fortezza da Basso, the workshop will offer buyers and industry professionals concrete tools to tackle the challenges of the contemporary market.