“In such a complex global climate, I believe we need to spread love,” said Enzo Fusco, president and CEO of FGF Industry, during the recently closed Milan Design Week.
For the occasion, inside its Milanese flagship store Blauer, the international sportswear brand, presented a brand-new installation, “Blauer Dripping Heart.”
They unveiled an iconic sculpture standing about 160 cm tall—a glossy, fluid, almost taut heart—created by Italian artist Alvin. In addition to this enormous fiery red heart, the store hosted an immersive installation and many other hearts—ranging in size from 8 to 40 centimeters—in various materials and colors, as well as a Kintsugi variation, the Japanese technique that reconstructs a shattered object by reassembling it with gold-leafed glue, making the work’s emotional message even more precious.
“I liked this proposal because the heart is a universal symbol, and I want to thank Alvin for giving us the opportunity to have this work created for us,” added Fusco.
The collaboration with Alvin arose from a meeting with the Fusco and D’amore families during the brand’s 25th-anniversary celebrations last January, evolving into a creative and experiential dialogue.
The collaboration with Alvin arose from a meeting with the Fusco and D’amore families during the brand’s 25th-anniversary celebrations last January, evolving into a creative and experiential dialogue.
Alvin (Alberto Binato) is an artist and a creative director and is also known for hosting the television show Battiti Live on Italian TV channel Canale 5.
He builds his own artistic language rooted in pop culture, blending it with artistic, urban, and digital references. He held his first exhibition in Milan in 2013 and has since created installations in increasingly international settings, constantly exploring multimedia fusions with other disciplines such as painting and sculpture, as well as music, video, project mapping, NFTs, and much more.
“Overflow represents a vital excess, an internal pressure that breaks through the surface. The dripping heart arises from this: it does not dissolve; it emerges. It rises from the matter in which it is immersed, transforming weight into movement. It invades, grows, and overflows,” says the artist.
“It is energy that takes up space. The works on display, from hearts to neon sculptures, convey this constant tension between containment and release, between form and impulse. And it is a language that aligns with Blauer’s values: authenticity, resilience, identity, and personality,” said Alvin.
“The Dripping Heart is one of my creations, which I’ve produced using various techniques, dimensions, and materials, but this is one of only two handmade pieces. This shiny heart is beautiful because it’s a mirror of the soul of whoever looks at it. It can convey positive feelings or suffering, which, however, precisely expresses the totality and complexity of life, like the Kintsugi version. “He tells us that pain is inevitable, but suffering is a choice. We can potentially choose whether to suffer from that pain,” explains the artist, who is always after experimenting in various fields and disciplines. “I don’t stop at anything. If I don’t know how to do something, I learn it,” he says.